textField=	Universal Pictures, Imagine Entertainment and IMAX Corporation have created motion picture history with Academy Award winner <i>Apollo 13</i>, as the first ever 35mm live action film to be digitally re-mastered into IMAXs 15/70 format using revolutionary, proprietary IMAX DMR (Digital Re-mastering) technology, transforming the motion picture into <i>Apollo 13</i> The IMAX Experience.  A new generation of moviegoers <br> as  well as those who previously enjoyed <i>Apollo 13</i> in theatres and at home will now undergo an entirely new sensation of watching the film on screens eight stories high and more than a hundred feet wide with sharpness and clarity, enhanced by a superb specially-designed six channel, multi-speaker sound system, in an all-encompassing intensity that was never before possible.  Now, mans greatest achievements in flight can be experienced by one of the greatest achievements in film.
	<b>Apollo 13 The IMAX Experience</b><br>	<b>Enhancing A Modern Classic</b>
	Some films are just right for screens of modest size.  Others lend themselves to the big screen...the really big screen.  
	<i>Apollo 13</i> is a film utterly unique in that it is both epic and intimate, with sequences of enormous grandeur merging with intensely close-up human drama. Now, through the magic of IMAX DMR (Digital Re-Mastering), audiences will experience the larger than life adventure, drama and emotion of <i>Apollo 13</i> The IMAX Experience.
	Movie-goers will actually feel as if they are a part of the Apollo 13 mission through IMAXs technically advanced motion picture systems. The IMAX Experience immerses audiences through images of unsurpassed size and clarity that are projected onto giant rectangular screens, up to eight stories high and 120 feet wide (IMAX screens are three times larger than the average 35mm screen and 4,500 times larger than the average TV screen).   The sheer size of a 15/70 film frame, combined with the unique IMAX projection technology, is the key to the extraordinary sharpness and clarity of a 15/70 film. The 15/70 image is ten times larger than a conventional 35mm frame and three times bigger than a standard 70mm frame. IMAX projectors are the most advanced, highest-precision and most powerful projectors ever built.  The key to their superior performance and reliability is the unique "Rolling Loop" film movement.  The Rolling Loop advances the film horizontally in a smooth, wave-like motion.  During projection, each frame is positioned on fixed registration pins, and the film is held firmly against the rear element of the lens by a vacuum.  As a result, the picture and focus steadiness are far above normal projection standards and provide outstanding image clarity.   
	To fully envelop IMAX theatre-goers, the presentation is enhanced by a six-channel stereo surround system comprised of 44 custom designed speakers that extract 12,000 watts of pure digital surround sound. The IMAX Proportional Point Source loudspeaker system was specifically designed for IMAX theatres and allows the audience superb sound quality regardless of where they may be seated. 
	Today, there are more than 180 films in the mediums film library, many of them bridging the gap between education and entertainment.  IMAX brings a unique, educational entertainment experience, providing family entertainment to markets worldwide.	
	Some of IMAXs most popular films have carried the audience into the far reaches of outer space...just another of many reasons why <i>Apollo 13</i> was the perfect film for the brand-new IMAX DMR technology, that permits 35mm live-action movies to be digitally re-mastered into The IMAX Experience.	

