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| Advertisements | |
| Session: | Week No: |
| Date: | Time: 2 hours (including break) |
| Curriculum reference/s: Rt/L1.2, Rs/E3.2 | |
| Aims: To recognise how language and other textual features are used to achieve different purposes. To use implicit and explicit knowledge of different types of words, for example adjectives, to help decode unfamiliar words and predict meaning. |
|
Time |
Topic |
Teacher activity |
Learner activity |
Materials |
| 5 mins |
Welcome |
Introduce theme of adverts |
Watching clips |
Video clips of TV adverts |
| 10 mins |
Advertising |
Lead group discussion |
Discussion about advertising |
|
| 10 mins |
Print advertising |
Students read adverts (selected for individual students at appropriate level) and highlight words used as a sales ploy (Group feedback) |
Magazine adverts |
|
| 5 mins |
Adjectives |
Tutor input on adjectives |
Discussion about adjectives |
|
| 10 mins |
Cloze exercise |
Guess the blanked out words in tourist adverts |
Tourists adverts modified for adjectives cloze exercise |
|
| 30 mins |
Activities for different level students |
Entry Level 1 Ws/E1.1 Write 5 short sentences for an advert for a Caribbean holiday (include adjectives) Entry Level 3 Ww/E3.1 Using words in an advert develop spelling strategies Ws/E3.3 Analyse use of full stops, capital letters and commas in film adverts and note findings Level 1 Wt/L1.1 Plan and draft a piece of writing about advertising using spidergrams Rw/L1.1 Use a thesaurus and dictionary to find alternative adjectives for adverts and develop pronunciation Level 2 Wt/L2.4 Design an advert for a Riding School using a lap-top |
Film adverts Holiday adverts Lap-top Dictionary Thesaurus |
|
| 15 mins |
Changing text |
In mentor pairs work on a house description. Suggest negative adjectives to replace those in the text, to alter the advert radically and discourage people from buying the property |
Estate agent house details |
|
| 10 mins |
Close |
Summary of learning |
Student complete learning logs |
Student log books |
| Extension activities: Find examples of nouns, verbs and adverbs in specific adverts (tutor provides). Create a simple worksheet asking questions which analyse choice of words and style of text and illustrations in specific adverts, to develop knowledge of how these features achieve the purpose of advertising. Use a more difficult advert and highlight tricky words. Encourage students to use context illustrations and grammar to help them guess these words. Begin to record any texts read in a notebook. Note titles, authors, type of text and enjoyment rating. |
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| Lesson evaluation: |
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| Additional notes: This lesson plan accompanies an Expert column article on Teaching mixed ability groups (www.bbc.co.uk/skillswise/tutors/expertcolumn/mixedability). In the Skillswise Adjectives module (www.bbc.co.uk/skillswise/words/grammar/interestsentences/adjectives) there's a factsheet, worksheet, quiz and a game. In the game you pick adjectives to make more interesting sentences and practise changing the meaning of text using positive and negative adjectives. Don't forget to read the Tutor notes on the module. |
| You can find
Skillswise at http://www.bbc.co.uk/skillswise This lesson plan is BBC Copyright |